Structered PvP is a massive part of Guild Wars 2 and players have been battling it out since the game launched. ArenaNet is committed to creating the best possible experience for the fans of sPvP and to that effect they have a new blog post up detailing some of the future updates that are planned for this type of game play.
The latest changes that will be introduced in the future include the free and paid tournaments:
Free automated tournaments are what you can play right now. Many players (according to our numbers) have tried them out and seem to enjoy them. The free automated tournaments are meant to be friendly to new players, allowing people to randomly form teams and try to win some cool loot. You can even play them solo, and get auto-matched with other players who don’t have a full team. The idea is that they’re open to anyone, and should allow new players to meet other new players.
Paid tournaments: We’ve seen on the forums that new players feel intimidated when fighting more experienced players, and experienced players want to meet up against each other more often when playing tournaments. By having both free and paid automated tournaments, we help those two player bases find what they want more easily. New players will spend more time in free tournaments until they’re ready to pay an entry fee for a tournament, and experienced players will likely gravitate toward paid tournaments, which will let them face one another more often.
Custom arenas: We knew that adding custom arenas was going to be a big deal for the community, so we prioritized it internally as a must-have feature. There are other features we’ll be adding later that may be just as important as custom arenas, but we wanted to focus on getting players the ability to rent arenas before we added any other eSport features.
This is just the tip of the iceberg and you should read through the whole of the article to get all the inside information. The full article can be found here. And if you want the short version Jonathan concludes with, “TL;DR Less QQ more pew pew.”